Tuesday, February 1, 2011

Killing Me Softly

I always thought that Kerala was a decently big consumer market with higher per capita income compared to most states in India. And what of  literacy rates?   91% ,  Far higher than those of a few states in the US  and much higher than India’s average of 65% !

Why then must you and I put up with such horse manure- (civilized synonym for ‘shit’)?   

My apologies for not coming to the point straightaway. I’m referring to the appallingly dubbed tracks of national TV commercials in Malayalam which are forced upon us through most Malayalam channels. I was taught that  advertising was meant to entice you into buying something with their persuasive powers. Not prompt you to change channels with a feeling of disgust. Check out these commercials and ask yourself how you feel about it.

The vanish ad has everybody talking perfect Malayalam except for sreedevi. Now are we, mallus being the skeptic folks we are, supposed to believe this ?-  Sreedevi does not know Malayalam , hence the accent. Give us a break and spare us the agony. We would rather prefer having a Hindi version or asking some mallu babe to dub for Sreedevi.

The second ad is that of Karbonn mobiles which is a value player in the mobile phone segment in India. No arguments on the way the concept of dual sim has been highlighted in the funny ad. But when the same track is directly translated into Malayalam, it sucks big time.

Its high time that the ad world spares a thought for the poor Malayali who has to listen to this crap and feel excited enough to make a buying decision.


  1. Yes, some of the ads are really sick. Good examples.

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